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Nike - Write the Future Integrated

Nike set out to be the most recognized, most talkedabout sports brand during the World Cup, without being an official sponsor. W+K Amsterdam, with support from both W+K London and W+K Portland, created "Write the Future," a successful globally integrated campaign. Driven by mounting anticipation for the tournament, "Write the Future" tapped into the enormous cultural effect football has on the world, appealing to fans and non-fans alike.

My role was to create the biggest digital roadblock ever made. A 24 hours takeover on Facebook, YouTube and Xbox 360. Plus the online banners for a unique global media kit for Nike offices around the world.

Gold Cannes Lions' Titanium and Integrated | One Show Interactive's Best of Show |  NYFestivals' World's best advertising

Nike set out to be the most recognized, most talkedabout sports brand during the World Cup, without being an official sponsor. W+K Amsterdam, with support from both W+K London and W+K Portland, created "Write the Future," a successful globally integrated campaign. Driven by mounting anticipation for the tournament, "Write the Future" tapped into the enormous cultural effect football has on the world, appealing to fans and non-fans alike. My role was to create the biggest digital roadblock ever made. A 24 hours takeover on Facebook, YouTube and Xbox 360. Plus the online banners for a unique global media kit for Nike offices around the world.
Gold Cannes Lions' Titanium and Integrated | One Show Interactive's Best of Show |  NYFestivals' World's best advertising