t07_B.jpg

Henkel - Reality Advertising

The internet gave us a perfect opportunity to create real-time proof of Super Bonder's most famous benefit: that it sticks forever.

So we created a live demonstration of the product by gluing a computer monitor to a wall, pointing a webcam at the gravity-defying unit and prompting web surfers to type in messages and watch their words appear on the monitor in real-time.

Grand Prix Cannes Lions | Silver Andy Awards | Bronze NY Fests

The internet gave us a perfect opportunity to create real-time proof of Super Bonder's most famous benefit: that it sticks forever. So we created a live demonstration of the product by gluing a computer monitor to a wall, pointing a webcam at the gravity-defying unit and prompting web surfers to type in messages and watch their words appear on the monitor in real-time.
Grand Prix Cannes Lions | Silver Andy Awards | Bronze NY Fests