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Young Lions - Old Creatives

To promote the Young Creatives competition (currently Young Lions), we created the Old Creatives competition. The campaign started running teasers and creating the buzz around a competition for people over 70 years old. Followed up by an official campaign from Young Creatives, paying off the message: It's now or never.

Shortlist Cannes Lions | Gold Wave Festival | Gold El Sol

To promote the Young Creatives competition (currently Young Lions), we created the Old Creatives competition. The campaign started running teasers and creating the buzz around a competition for people over 70 years old. Followed up by an official campaign from Young Creatives, paying off the message: It's now or never.
Shortlist Cannes Lions | Gold Wave Festival | Gold El Sol

Headline: Being an Old Creative could change your life. Or at least what's left of it.

 

HeadlineIgnore the 12 Creative Directors who weren't able to see your true talent.

 

HeadlineYoung Creatives 2007. It's now or never. 

 
              On the internet, users could use an interactive ouija board and talk to famous (and deceased) ad personalities.

              On the internet, users could use an interactive ouija board and talk to famous (and deceased) ad personalities.