To promote Hanes ComfortBlend we created the softest shirt ever. Kinda. Directed by Rocky Morton. Adweek's Ad of the Day
So you’ve seen the kitten shirt on TV and you want one of your very own. But you want the softness of a Hanes Comfort Blend shirt. Well now you can have the best of both worlds with this one of a kind Hanes Comfort Blend t-shirt complete with images of real kittens. And when you hold your phone up to the kittens they spring to life!