Several videos were produced every month. Among the videos there were songs, Mr. Ritchie's personal ideas and propositions, talks about timely subjects, like the US presidential elections, the Iraq war, religion, messages to the blogger community and personalized responses from Guy Ritchie himself to supporters. Bumllionaire took advantage of some of the main web 2.0 platforms at the time. It had an online store for merchandise, a Youtube channel, and even a group, in a relatively unknown social media site at the time called Facebook. The project happened before the internet was familiar with the term crowdsourcing, although the phenomenon was already happening by the time.